Pornostyle : Sexualized Dress and the Fracturing of Feminism

The article ' Pornostyle : Sexualized Dress and the Fracturing of Feminism ' is written by ' Pamela church Gibson . She is a reader in cultural and historical studies at the london college of fashion . She talks about the topics such as role of fashion and costume in the movie industry and the relation between film , fashion , fandom and celebrities . She starts the article talking about the new unacknowledged system of design and promotion which was emerged and had its own fashion leaders . The leaders where the young female celebrities and it also had its own magazine , media and internet . The styling of this young women was associated with that of hard-core pornography .

Then in the introductory passage she talks about visual communication and how powerful it is a mean of making subversive social statements and also about 'fashion theory' different subcultures and then comes to the main point . She talks about the new 'system' emerged other than the high fashion and its different agenda and that this system has its own style icons and its own seperate system and circuits of promotion , dissemination and consumption . The intention of this article is to show different cultural trends that yoke together fashion and pornography in various ways like from reality television , celebrity coverage and high ed fashion magazines .It can be seen that now a days many young women dress i a sexy style to emulate particular celebrities these celebrities wear designer clothes and flaunt expensive accessories . Therefore these young celebrities and their followers have created a mode of self presentation which challenges and coexists with what is normally seen as 'fashion' . This new 'system' is not altenative which was applied in the past to the subcultural styles and in particular to the 'hippy' look .

Pamela church Gibson says that the true power of the new highly sexualized image is shown through the way the figures are established in the "fashion pantheon"which have been seduced by the potency,popularity and commercial viability of what has been described feminist academic as 'porn chic' . In this system boundaries are becoming blurred showing its power if leading players within high fashion such as Moss , Testino and Meisel work in this way . A perfect example of this style is the fashion feature 'Retrograde' in the august 2013 issue of British vogue where noticeably curvaceous young model is posed on a double bed in thigh-high laced-up boots , legs spread apart , a shearing coat draped over her naked body , a nipple carefully revealed . This system is constantly supported by celebrities with pornified photoshoots , commercials , films and their public appearance .

Further she also talks about the reality shows like 'The Fashion Police' and 'What Not To Wear' where she got to know that the sexualized look of the celebrity itself is moving across the social boundaries . A ideal curvaceous model is constantly exhibited and promoted . Because of this the beauty industry is on rise .

Pamela also describes 'raunch eroticism' which influences the behavior of young women , she is concerned to protect them from sexual harassment and worse .

An then in the conclusion she says it is impossible to predict how the two systems (fashionable and porno chic) develop in the next decade . She says that the relationship between feminism and fashion has been exacerbated by the new dress codes which she described which are the clearest visual signal .